Acquire DOOHAD

Provides User Documentation: DOOHAd is a versatile playlist management solution for automatically managing Digital signage playlists on a variety of player technology provided by Acquire and other 3rd parties. DOOHAd is a cloud-based scheduling tool for advertising content. Unlike our other Digital signage solutions, Editor and 2Go, DOOHAd is designed around the concept of sold campaign and pre-determined slots to automatically create the playlist for each player. This ensures the same number of playouts per day on each player for each campaign. DOOHAd allows you to assign creative to any of those slots on any player(s) as a campaign for a specific amount of time. Once the campaign finishes, the player will automatically swap in any ‘filler’ content (including programmatic from 3rd parties). DOOHAd also includes mixed and teaser style campaigns, as well as media upload from agencies via invite and approval processes. Media support includes a variety of video formats and image formats for the campaigns as content is transcoded/converted to the correct format prior to use in the players (enabling the playlis to be used on a variety of different player types). Incompatible media is flagged to prevent unsupported files from being played, or the content being distorted. Media can also be in the form of a URL (HTML5) or 'APP' format (interactive or smart adverts produced by Acquire), enabling clients to include futuristic advertising capabilities.